INSURANCE COMPANY
$260K/ yrto$289K/ mo
IN PROFIT
$260K in profit last year to $289K in profit last month.
And the founder took his wife on a vacation for the first time since starting the business.
The Business Is Growing. Your Life Is Shrinking.
From the outside, it looks like you’ve made it, but behind the scenes:
- You hit the revenue goal you chased all year... and felt almost nothing.
- You can’t take a real day off. Even when you’re not working, you’re thinking about work.
- You lie awake thinking about payroll, the unhappy client, and the hire who isn’t working.
- You stopped working out. The book on your nightstand was replaced by Slack.
- There are friends you haven’t called in months.
- Your spouse has stopped asking when things will slow down. Or you’re not married yet, and you can’t see how a family fits into the life you’ve built.
These aren’t separate problems. They’re symptoms of the same one. You built a business that depends on you for everything.
This Is The Someday Tax.
It rarely feels like a tax while you’re paying it. In fact, it feels like ambition. Responsibility. Doing what has to be done. You tell yourself:
“Someday I’ll take the trip...”“Someday I’ll be home for dinner...”“Someday I’ll have more time with my kids...”
But someday keeps moving.
Every late night, missed dinner, and postponed vacation gets charged to the same account:
Your health. Your marriage. Your family. Your faith.
And the belief keeping you swiping is simple: I have time.
But the bill always comes due. The business gets bigger. The team gets bigger. The responsibilities get bigger.
And if everything still depends on you, the tax gets more expensive every year.
You’re not just sacrificing time.
You’re building a company that requires the sacrifice to continue.
Success Shouldn’t Require You To Sacrifice Everything.
Growth will require effort. It may require hard decisions, uncomfortable conversations, and seasons of intense focus. But constantly sacrificing your health, marriage, family, and freedom is not the price of success...
It’s usually a sign that something in the business is broken.
- 01
No Clear Plan
Maybe you’re not sure what to do next.
- 02
Ten Priorities Instead Of One
Maybe there are ten priorities instead of one.
- 03
Wrong People, Wrong Seats
Maybe the right people are not in the right seats.
- 04
Responsibility Without Ownership
Maybe your team has responsibility, but no real ownership.
- ROOT CAUSE05
Every Decision Runs Through You
Or maybe every decision still runs through you.
And the better the business performs, the more trapped you feel.
Which means you have...
A Growth Problem.
An Owner-Dependence Problem.
You don’t need to choose between building a successful company and having a life you love.
You just need to build a company that doesn’t require your constant sacrifice to keep growing.
HOW WE HELP YOU
Your Business Has A Plan. Your Life Needs One Too.
When everything is urgent, the owner becomes the default solution. We help you decide what matters most, assign it to the right people, and build a plan your business and your life can actually follow.
- 3 to 5 years
Define The Life And Business You’re Building
We get clear on what you actually want for the company and your life.
- This year
Choose The Few Results That Matter Most
We identify the 1 to 3 outcomes that would move you meaningfully closer to the future.
- Every 90 days
Turn Priorities Into Owned Execution
Every priority becomes a clear result with one owner, a deadline, and a definition of done.
Everything ties back. If a task does not move one of the company’s priorities forward, it comes off the list. That is how you stop spending your days reacting to whatever is loudest.
Every priority gets an owner, and it isn’t always you. That is how the business keeps moving without every decision, approval, and problem coming back to you.
The Business Plan Starts At Home.
If you’re married, we begin with you and your spouse alone. No leadership team, no employees, no one else in the room. We first get aligned on the life you want to build, then design the business to support it.
Two Operators In Your Corner Every Quarter.
You bring the business and the team. We bring the operating experience, outside perspective, and accountability to help you decide what matters most and make sure it gets done.
Onboarding
A 90-minute call with you, Cale, and Maggie. If you’re married, your spouse is invited too. We get aligned on where the business is, where you want it to go, and what is currently keeping you stuck.
Your First Quarterly Plan
A 3-hour working session with you, Cale, and Maggie. We build the plan with you in the room, then you leave with:
- 1 to 3 quarterly priorities
- A clear owner for each priority
- Specific next steps
- Deadlines
- A written plan you can take to your team
Every Quarter After That
We review what happened, identify what got in the way, and set the next quarter’s priorities. No vague goals. No list of 20 initiatives. Just the few things that matter most, assigned to the right people with a clear definition of done.
Support Between Sessions
You get direct Slack access to both of us for questions and course correction between quarterly meetings. You’ll also join a weekly call with a small group of owners who are working to build businesses that do not depend on them for everything. Once a year, you’ll have the opportunity to attend an in-person event with us and the other owners in the group.
WHAT THIS IS NOT
Not Therapy.
We care about the life you’re building, but we are operators. We’ll tell you the truth and help you decide what needs to change.
Not Done-For-You Execution.
You and your team do the work. We help you choose the right work, assign ownership, and stay accountable to the plan.
Not Another Hustle Program.
We are not here to give you more tactics or tell you to work harder. We help you build a business that performs without requiring more of your life.
What it looks like when the plan works.
The goal isn’t just more revenue. It’s more profit, a stronger team, and a business that no longer requires the owner to carry everything.
BRICK AND MORTAR SERVICE BUSINESS
$1Mto$4.5M/ year
$1 million to $4.5 million in 12 months.
Which allowed them to 3x their locations the next year.
These results come from solving the constraint that mattered most, not from giving the owners more to do. In each case, we identified the few priorities that would move the business forward, assigned ownership, and built the operating process to keep execution moving.
But results only matter if the people helping you create them have actually operated at this level.
SO LET US INTRODUCE OURSELVES
Meet The Operators Behind The Plan.
You’re not getting advice from career coaches or consultants who only study businesses from the outside. You’re getting two operators who have built, scaled, and run companies at the level you’re trying to reach.
Cale Owen
Cale spent seven and a half years working alongside Alex and Leila Hormozi as CEO of Gym Launch. He helped grow the company from $9M to $19M in annual revenue in 2 years while increasing profit by 2.5x. He also ran a $30 million annual portfolio company with more than 70 employees and has consulted with over 4,000 businesses.
Maggie Owen
Maggie was VP of Operations for Gym Launch, Prestige Labs, and GymOwners.com. She later ran operations for a $100 million division, where she led a well-known launch that generated $106 million in 72 hours and earned a Guinness World Record.
Cale knows how to grow the business. Maggie knows how to make the business run.
Together, we help owners build companies that perform without requiring the founder to hold everything together.
A few years ago, Maggie and I were deep in Gym Launch when we went on a podcast and said something out loud that still makes me uncomfortable:
If we had known how hard raising kids would be at that level of success, we might never have had them.
The hardest part is that we meant it.
We had put the most important things last for so long that our kids were starting to feel the cost.
What changed for us started with Maggie reading the Bible every day for a year. Then a pastor said something that stopped us:
“The most important thing you’ll ever do isn’t what you do. It’s who you raise.”
Eventually, we both walked away from our roles without another job lined up.
We still love business. We’re good at building and scaling companies.
But we had to learn the hard way that growing a business is not the same as building a life you want to live.
The real challenge is learning how to grow the company without sacrificing the people, relationships, health, and convictions that make the growth worth it.
That’s what Maggie and I help owners do now.
Not because we figured it out perfectly.
Because we paid the Someday Tax ourselves, and we know what it costs.
— Cale & Maggie
THE MOST COMMON THING OWNERS SAY
“I’ll deal with this when things slow down.”
That’s the Someday Tax talking.
Things rarely slow down on their own. The business gets bigger, the team gets bigger, and the problems become more expensive to ignore.
And the habits you build now are the habits you’ll carry into the next level.
Someday doesn’t arrive automatically.
You have to build it into the way your business operates now.
If you have kids, you get roughly 18 summers with them.
If your oldest is eight, you’ve already used eight.
8 USED · 10 LEFT
THE TIME COMMITMENT IS SIMPLE
Onboarding Call
ONCE
Quarterly Planning Session
EVERY 90 DAYS
Support Between Sessions
WHEN YOU NEED IT
You do not need more meetings, more tactics, or another full-time job managing a consulting program.
You need a clear plan, the right priorities, and a team that can own execution without bringing everything back to you.
Picture A Tuesday Night, One Year From Now.
You close your laptop at a normal time.
Your phone is in the other room.
You’re sitting at the table with your family, and when your kids tell you about their day, you’re actually listening.
Not half-listening while answering Slack.
Not calculating what might break if you step away.
Actually present.
And the business is still moving.
- The team is making decisions.
- Priorities are getting completed.
- Customers are being taken care of.
- Revenue is not dependent on you personally touching every part of the machine.
You know it’s okay because the right people own the right outcomes, and you have a clear way to see what is happening without being involved in everything.
That is what owner independence feels like.
Not abandoning the business.
Not working less because you care less.
Building a business strong enough that you can choose where your attention goes.
And instead of telling yourself, “Someday I’ll have this,” you’re living it now.
This Is For Owners Who Are Ready To Build The Business And The Life Together.
We work with a specific type of owner:
- You own or co-own a business doing at least $3 million in annual revenue
- The business has a proven offer and at least 10% net margins
- You are still involved in too many decisions, approvals, sales, or problems
- You are willing to make the hard decisions and lead the execution
- You want a clear plan for both the company and the life it is supposed to support
You do not need to have everything figured out.
But you do need to be willing to change what is no longer working.
Cale and Maggie personally review every application. We only work with a small number of owners at a time so we can give each business the attention this process requires.
We do not work with gyms or fitness facilities.
Faith is an important part of who we are and will naturally come up in how we think about business and life. You do not need to be a Christian to work with us.
See If We’re A Fit
This takes about two minutes. If it looks like there may be a fit, you’ll choose a time to speak with Cale.
Step 1 of 3 · About you
We do not work with gyms or fitness facilities.
Faith is an important part of who we are and will naturally come up in how we think about business and life. You do not need to be a Christian to work with us.
Questions Owners Ask Before They Apply.
Who is this for?
We work with owners or CEOs of established businesses doing at least $3 million in annual revenue, with a proven offer and roughly 10% net margins or better.
You should still be too involved in decisions, sales, approvals, or solving problems, and be ready to build a business that does not depend on you for everything.
We do not work with gyms or fitness facilities.
What happens after I apply?
You’ll answer a few questions about your business, your current challenges, and what you want to accomplish.
If it looks like there may be a fit, you’ll book a 30-minute interview with Cale. After booking, you’ll receive additional videos explaining who we are, how the process works, and what to expect.
What’s the call like?
It is a conversation, not a scripted sales presentation.
We’ll discuss where your business is today, what still depends on you, where you want to go, and whether we believe we can help.
If we’re not a fit, we’ll tell you directly.
How much does this cost?
The first quarter is $20,000.
Your next payment is due three months later. After that, you can continue paying quarterly or monthly.
The total first-year investment is between $65,000 and $90,000, depending only on the payment plan. The level of access and support is the same either way.
How much of my time does this take?
You’ll have one onboarding call, one quarterly planning session every 90 days, direct Slack access to both of us, and support between sessions.
The goal is not to add another full-time job to your calendar. It is to help you create a business that requires less of your constant involvement.
Does my spouse have to be involved?
No, but if you’re married, we strongly encourage your spouse to participate in the initial planning conversation.
The business affects your whole household, so the plan should support the life you both want to build.
I’m not married. Is this still for me?
Absolutely.
The same principles apply to your health, friendships, faith, future family, and the life you want outside the business.
Do I have to be a Christian?
No.
Our faith is important to us and naturally influences how we think about business and life. But you do not need to be a Christian to work with us.
Are you therapists? Will you run my business?
No.
We are operators and advisors. We’ll help you diagnose the constraint, set priorities, assign ownership, and build the operating rhythm.
You and your team are responsible for execution. We do not take over the company or replace your leadership team.
Still Feel Like This Could Be The Right Next Step?
Apply below to see if we’re a fit. The application takes about two minutes.
Apply To See If We’re A Fit